Hey there, my name is Gabriela Roger.

I am a designer and creative art director from Caracas, 🇻🇪 Venezuela. I now call Miami home, sharing it with my dog Sunday and two black cats, Negris Josefina and Chepi del Carmen 🐈‍⬛🐕🐈‍⬛✨ 

I began my journey as a Graphic Designer at the CDD (Visual Communications School) back in Caracas, quickly becoming proficient with the Abode programs. My first job in the industry was as an Adobe Photoshop and Illustrator Teacher. Then, I evolved into the realm of Art Direction once I started working in the US since my brain was naturally curious about more conceptual projects. I now work as an Art Associate Creative Director within the community agency. 

Over the years in the Advertising world, I have been lucky enough to have collaborated with a big breath of different clients, including Walmart, Volkswagen, Amazon, Coca-Cola, Diageo, Sony, Verizon, Revlon, Olay, Lancôme, Unicef, FedEx, Adidas, Reebok, among others.

As a creative outside of my day job, I also like to design and art-direct everything around me, from making original home decor to sewing my clothes and, of course, what my animals wear. I like to find opportunities to express myself in every way I can. And now I’ve decided to stop keeping it to myself and share it all instead. 

ROGER PROJECT was born from the idea to have a hub for all the mediums that describe me best as a creative and to make another avenue for self-expression exploration.

Thank you for taking the time to learn more about me 🙃

WORK

the community agency
[ Art Associate Creative Director - July 2016 / Present ]

Y&R  
[ Art Director - July 2014 / July 2016 ] 

iris worldwide 
[ Art Director - April 2011 / July 2014 ]

The Tamed Life - Handmade Pet Accessories Brand
[ Owner and Creative Director - 2020 / Present ]

ROGER PROJECT
[ Owner and Creative Director - 2023 / Present ]

SKILLS

Creative Art Direction
Graphic Design
Adobe Photoshop [ Advanced ]
Adobe Illustrator [ Advanced ]
Adobe InDesign [ Advanced ]
Photography + Basic Photo-Retouching
Basic Video Editing
Sketch
Figma
Midjourney AI

LANGUAGES

Spanish [ Native ]
English [ Full professional proficiency ]