Roll: Art Director
Agency: Y&R / Bravo Group
Client: FedEx US
Challenge: Create awareness about the FedEx brand in an attractive and exciting way that would get the attention of our customers. 
Result: Find a story where an item needs to be delivered, like The Lord of the Rings Trilogy book. And create a DM piece to send to our clients, highlighting that FedEx is the solution to any delivery problem.
As they open the book, they will find all the pages wrapped together with the following message:
Need to deliver it? Save the trouble. Use FedEx.