Walmart Health & Wellness Online Videos

Roll: Associate Creative Art Director
Agency: the community us
Client: Walmart Health & Wellness
Challenge: Create one online video about immunizations during flu season and another about over-the-counter medicine for Walmart using Hispanic insights that would resonate with our audience and inform them about the wide range of health tools the chain now offers inside their new Walmart Pharmacies.
Result: “Flu who?” is the name of our immunization-focused online video, showing how mothers can now forget about the flu for themselves and their families by conveniently getting flu vaccines at the same place where she does all her shopping.
We called the second online video about OTC products “Abu’s bundle” and tapped into the ease of getting the ingredients for your home remedies and regular medicine in one place. Using the insight of how common it is inside the Hispanic community to make home remedies for them and their loved ones when they're sick.